The Woolshed Leadership Academy (WLA) is an initiative that develops bold leaders who think differently, held in the Illawarra’s iconic Woolshed.
The brief was to create a brand that would be reflective of a premium academy, like that of an american football academy. It also needed to tie in with the mood and feel of the Woolshed, a rejuvenated woolshed serving as a creative community space.
I designed a monogram-style logo, high class in it’s look to represent the organisation’s mission to develop bold leaders. It has a rustic, grainy finish to fit in with the Woolshed.